Customer Experience Track: Shortcut to experience ROI: How to close the loop with your executives and win in your fight for CX budget
CX keeps losing the budget fight because we close the loop with customers but never with the executives approving the projects, teams, and budgets we depend on. This session shows you how to redefine CX as a strategic capability and tell its story in the language leaders actually fund, so you walk into budget season as a growth partner instead of a line item.

Market Research Track: The synthetic leap: Real world research lessons

This session cuts through the hype on synthetic data by sharing real results from 20+ customer pilots and internal experiments — covering where it works, where it falls short, common pitfalls, and practical lessons from researchers using it daily. You'll leave with actionable guidance to apply synthetic methods confidently without sacrificing research quality.

In this session, Matthew Brouillard, a CX leader at PayPal, dives into the high-energy collaboration between product, web, and engineering teams that keeps them ahead of the pack. Get a look at the specific plays that worked, the hurdles that didn't, and the massive results this unified approach delivered. This is a real-world masterclass on what it takes to keep a global leader growing in a cutthroat market. Leave with a clear strategy to link your data to your biggest business objectives and turn your digital experience into a powerhouse for growth.

Networking lunch with product demos available.

An afternoon to connect, swap ideas, view product demos, and build relationships that last beyond the day.